General versus More Specific and Targeted Articles

If you are a writer or blogger and you write for yourself or for revenue sharing sites like HowToee, it is recommended that you read this article for important information regarding article ranking and article traffic.

Nowadays, general articles and posts focused around generic/broad topics, receive negligible traffic from the search engines. There are several reasons for this but perhaps the most important one is that there are already many articles and web pages focused around the same general topics flooding the web and thus from a competitive standpoint, it is difficult for new and similar articles to outpace established and promoted articles and web pages.

Many general SEO-related articles have been published on the Internet in recent years. These articles have already received many incoming links from other sites and have been shared thousands of times on social bookmarking sites. These articles could be said to be “heavy contenders” and it can be seen why it is almost impossible for newer, general SEO-related articles to compete with articles that have gained traction online and appear on the first page of Google. If even possible, it might take several years for newer articles to gain that standing.

Additionally, general articles are usually focused on keywords/phrases that have become too competitive, whereas specific and targeted articles are focused on longer key phrases or long-tail key phrases that are less competitive.

A Comparison of General and Specific Articles:

I published a general SEO article on HowToee on June 4, 2012. Usually, my articles start receiving traffic from Google almost as soon as they are indexed and the traffic increases week after week and month after month; however, my general SEO article has not received any traffic from Google so far. Now, in contrast, my article about AdSense Arbitrage published 1.5 months after my general SEO article receives traffic from Google on a daily basis. This holds true of my other articles that are not as general and that are focused on narrower topics.

Less Competition = More Traffic

Writers and bloggers oftentimes write about general topics with greater frequency, which contributes to the saturation factor, whereas more focused and specialized articles don’t have as many competitor articles and web pages. What can be learned from this is that articles that are more specific + focused on and optimized for the longer and less competitive keywords/phrases stand a better chance of attracting traffic by means of the search engines.

It is true that shorter and more competitive keywords/phrases are more popular among search engines users and if you succeed in getting a web page on Google’s first page, ranked for those short, competitive keyword/phrases, you can receive thousands of clicks every day, as I already explained, a major problem in achieving this is that it is very hard to compete with so many other websites and web pages that are optimized and ranked for the shorter and more competitive keywords/phrases.

As mentioned, many of these articles were published several years ago. (For the Internet and in the online marketing world, even two years is too long.) That is why writers and bloggers are now choosing to write about narrower and more specific topics. They will not receive thousands of clicks through to these articles every day but at least they will receive some traffic after time has passed.

What Am I Trying to Say?

I am trying to say that if you want your articles to receive traffic from the search engines faster and sooner, it would be better to try creating more specific articles and/or articles that are focused on the longer and more specific key phrases and narrower topics.

For example, instead of writing a general article about SEO or using the term “search engine optimization,” which has already been done to death, you’d be far better to narrow it down and write an article focused around specifics such as: “How to Optimize Image Files or “How to Choose a Proper Key Phrase for Your Web Page Title.”

Instead of writing a general article entitled “How to Improve Yourself,” why not write articles that narrow the focus?

  • How to Improve Yourself everyday
  • How to Improve Yourself after a break up
  • How to Improve Yourself in a relationship
  • How to Improve Yourself over the summer
  • How to Improve Yourself at work
  • How to Improve Yourself image

Notice how these titles are specific instead of general?

Instead of writing a general article about promoting a new product, why not target a particular audience?

  • Promoting a New Product on a Small Budget

Those red keywords added after the main key phrase help make your article more competitive by targeting a specific group of people.

An article titled How to Improve Yourself may never be seen on Google’s first page for “how to improve yourself” as the search term, but it is more likely to be ranked on Google’s first page incorporating sentences that include the words “how to improve yourself after a break-up,” after a while. Therefore, instead of writing a general, run-of-the-mill article with a generic title appealing to a broad audience such as How to Improve Yourself, discussing ways for people to better themselves, why not write an article with a specific title such as How to Improve Yourself After a Break-up and in this article talk about ways one can recover in the aftermath. Focus on the small group of people who’ve experienced a break-up and want to recover from it, instead of focusing on all people everywhere.

Specific and Targeted Articles Achieve Better Results

You will achieve better results creating more specific articles, especially now that blogging and writing have become so popular with, as an off-shoot, thousands of popular blogs and websites focused around general and competitive topics. Focus and target your articles on more specific key phrases. There is nothing wrong with focusing on the competitive and general topics like SEO, but if you want to see results sooner, narrow your articles down and target your audience using more specific topics driven from and fueled by the general and wide topics. Try it and see results within a few days.



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