Social Media offers a direct way for your business or organisation to speak to its demographics. While the benefits of such systems are plain for all to see, many people make the mistake of assuming you can become an instant hit on Twitter and Facebook by just simply joining up and being there. This is not the case. Social Media can be as barren and even more unresponsive than older forms of marketing and interaction, but with the following simple suggestions you may be able to improve on that:
LINK YOUR ACCOUNTS
If you have a presence on multiple sites then try to synch them with each other. Twitter posts can be connected to appear son a Facebook Page wall automatically, as can Tumblr posts and many other content sharing/communication sites. The more sites you have in synch; the better, as it you can easily start to neglect one if you’re managing a lot at a time.
FOLLOW/INTERACT WITH OTHERS
Don’t expect the mountain to come to Mohammed when you sign up on Social Media websites, you have to be extremely proactive. Follow or interact with people who could have a legit and relevant interest in your organisation and they’ll likely post about you to others, this is making full of use of the natural way Social Media tends to work. If anyone interacts with you try to engage them in a conversation or start open discussions with your followers in order to get activity around your name. None of this will be a waste of time, even if you are not directly and bluntly marketing yourself you are actually creating an awareness.
FIND YOUR DEMOGRAPHIC
Demographics exist on Social Media and they can be targeted very easily. Keep an eye on trending topics, search for keywords relevant to your cause and get in on the conversation. Facebook even allows you to advertise directly to chosen demographics for very reasonable rates. You can also go outside of Social Media to special interest pages, forums…etc…to encourage people to get involved. Finding a core fan/followerbase on the internet is what drives popularity and recognition to a new level.
If you are able to offer incentive for people to interact with you then do so as much as possible. Competitions can be fun and varied; from caption competitions on photographs, trivia questions, giving something a name or even just asking people to reply and be chosen at random. Giving stuff away for free is almost the essence of new media in general, if you want people to essentially market your product or organisation then give them the chance of a little reward for doing so.
POST FREQUENTLY/CONTENT CONTENT CONTENT!
The most important feature of an online presence is constantly updating, varied and fresh content. You should always have something to post, even if it just a photograph or a link to an interesting yet relevant article online. Though people may not comment or react, they are always looking and reading and simple mathematics will tell you that the more you are there, the more you are seen.