If you’re like any online marketer then you must be using email extensively. Right from communicating with other marketers to responding to customer queries, email is increasingly being used today for networking and building relationships. So why not create an effective email signature to go with it?
If you’re not including an email signature in your mails then you are letting go of an opportunity to connect with your recipients and market yourself. But simply adding a signature won’t do the trick. You need to create one that actually makes an impact.
Here are eleven useful tips that will help you create an effective email signature that’ll get you more response…
1) The best email signatures are usually short and to the point. You need to say more in few words so that you don’t confuse your recipient. Your aim should be to keep it as short as possible, without losing its meaning. Don’t go more than four lines. You can shorten the length of your signature by using pipes (|) and focus only on the important information.
2) Always keep your signature in plain text. Avoid using any colors, or fancy graphics. Also resist the urge to use a creative font. The purpose of your signature is to give your reader a clear picture of who you are or what your product/company is. You have to present yourself as someone professional rather than an amatuer. The more simple your signature is, the better.
3) If you’re going to use HTML formatting in your signature then make sure you test it across various email clients. Why? Because your formatting may not appear the way you want it to appear everywhere. So testing is crucial to ensure that you’re not going wrong anywhere. Or else it will not only confuse your recipient but it’ll also make a bad impression.
4) Using URLS in your signature is totally fine and it’s highly encouraged you do so. However, a mistake that many make is they use hyperlinks instead of written out URLS. As a result, the link sometimes doesn’t show up in the sent message or comes broken. So to avoid this, stick to writing out every URL that you want to include in your signature.
5) Don’t clutter your email signature by using your IM and Skype details. Use them only when you feel it’s necessary and you want people to contact you that way. Or else it’ll only eat up the space in the signature and serve no real purpose. Also, if you’re offline on these IM clients or Skype most of the time, it’s better you avoid giving your handles in the signature.
6) Leave out your mailing address from the signature because it’s unnecessary since you’re communicating over email. Besides that, not every recipient of yours should receive details about your snail mail address. By taking care of such little details you’ll not only save space in your signature but also make it more effective.
7) Make sure you include your email address in the signature. Many argue that your email isn’t required since the recipient would get it anyway. But the thing is, your sent email can be forwarded to someone else. And email clients cannot be relied upon when it comes to including the header information in the forwarded message.
8) Include links to your Twitter, Facebook and LinkedIn profiles in your signature if you really want to connect with your recipients. The Internet is becoming more and more social, which is why you should give people other options to get in touch with you too. Since some of them are more comfortable connecting with you on social networks, you should consider giving your signature a social touch.
9) You will find people using the infamous ‘this message has been checked for viruses’ line in their signature. However, it’s something that you should avoid including because it’s not necessary and can get your recipients confused, which is the last thing you want. You want your signature to be crystal clear but that doesn’t mean you talk about virus safety in it.
10) Keep in mind that not everybody is familiar with the concept of a vCard. So use it only when you’re communicating with individuals who you know are familiar with it. There are many other ways of making your signature look professional and be useful – so try to keep it as relevant to your recipients as possible.
11) Be careful when you’re using your logo or any other images. Because if you don’t get it right, your signature can get spoiled and make you look unprofessional. If you have decided to use a logo then keep it small so that it goes along with the rest of signature. But then again, think twice before using any images in your signature, since many email clients block them by default or store them as attachments.