Creating a good business card is important for any business. It’s something that your business shouldn’t be lacking at because your card is the easiest way to make a great first impression. A lot of companies take it easy when it comes to their business cards and go with whatever comes their way. Don’t make that mistake or else you’ll be leaving a lot of money on the table.
Contrary to popular belief, creating a professional business card doesn’t have to be difficult. It’s certainly not rocket science. As long as you are creative in your approach and have your main goal in mind, you will be able to get it done. Here are a few tips to help you make your business card make a mark…
1) Don’t limit your business card to only your contact info. It should go beyond that and give a fair idea as to what your business is about. This can be achieve by creating a descriptive tagline that is not only creative but also conveys the purpose of your company.
2) Go ahead and order your business card in large numbers. The reason for this simple – you don’t want the expenses to eat up into your budget. When you order 2000 cards for example, you pay less when compared to ordering only 200 cards. The idea is to get more done in less.
3) Your business cards have to be professional. There are no two thoughts about that. Which is why you should get your card made by a professional printing company. Yes you might be tempted to “do it yourself” to save on the costs, but it’s definitely not a good idea.
4) Making your card look good is partly about how you design it and partly on your company logo. Your logo plays a major role in helping you present your company professionally. This is exactly why you should have your logo designed by a designer rather than using a rehashed one.
5) See to it that you have your website’s URL on your business card. Don’t have a website? About time you get one because nowadays having a site has become mandatory for any business. It’s not just about making an impression but more on the lines of getting increased business through more online exposure.
6) You should keep all the information on your business card current and to the point. Because the main reason why you distribute your business card is to get others to get in touch with you. So if you happen to change your phone number or address, don’t scratch it and write down the new one. Instead, order new cards with the updated information.
7) The biggest mistake businesses make with their business card is they try to sound all sophisticated by using crazy font and even crazier design. Don’t do that because you want to keep your card to be as simple as possible. You want your business’s unique selling point to stand out, not get lost.
8) When creating your business card keep your image in mind. You want others to connect with you with your business card. So if you run a “toy store” for example, it’s okay to use bright colors on your card. However, if you’re running a software solutions company targeting the fortune 500 , it’s better you go sober. The way you present yourself matters a lot.
9) In the quest to make your business card look good, don’t move away from your brand identity. In other words, your card should be in sync with the overall design of your company’s outlook which is usually reflected in the website design, brochures, stationery, etc. You have to keep the look of your business card balanced.
10) It’s not just enough to create a business card. You also have to ensure that it stands out from the rest. There are many good examples of business cards where companies have used unique ideas to make their cards look creative and different. It doesn’t matter what you do or how you go about making your card look more snazzy. Think out of the box while keeping your business’s goal in mind.
11) Is your card easy to read and understand? You could have the most unique design but it would be of no use if your prospects have a hard time reading your card. In order to ensure that you don’t run into this problem keep the background light with dark type. Having a high contrast works great. Also, the information should be in large typeface so that it appears big and bold.
12) Before you get your cards printed, double check your information to make sure it’s right. The last thing you want is a grammatical error creep in or have the the wrong phone number printed. These things matter when it comes to making a good impression on your potential customers and partners.