Twitter is one of the most popular social networking sites in the world. It’s not only being used by people for everyday communication, but is also leveraged by online marketers for reaching out to their target audience.
So if you have got an Internet business and you’re not using Twitter for marketing and building relationships then you’re leaving money on the table.
However, before you plunge into Twitter marketing and start using it for to get more exposure, it’s important that you optimize your profile for the search engines. Since Twitter is an authority site, you can easily get it ranked in Google and other major search engines.
Given below are 6 unique Twitter SEO tips that you can apply to climb up the search engine ladder:
#1 Choose a Unique Handle
Your Twitter optimization starts with your handle. One of the mistakes that many Internet marketers do is choose a handle that doesn’t make much sense SEO wise. It not only has to be meaningful but should also contain your targeted keyword in it.
Don’t make your handle too long. Try to keep it short and catchy. The idea here is to choose a handle that will help you stand out of the crowd and at the same time help you get ranked. For example, a handle like @easywaystoearnmoneyonline may include your selected keyword phrase, but it looks way too unprofessional and confusing.
#2: Create a Good, Readable Bio
Gone are the days when search engine optimization used to work with keyword stuffing. Today it’s all about focusing on content that will make sense to your readers. The content you put in your Twitter bio is no different.
Your bio is the first thing your profile visitors will read, so it not only has to be readable, but should also include your main keywords. You don’t have to go overboard with the keywords. Focus on creating a bio that is short and to the point.
#3: Get More Link Juice
Your Twitter profile’s like any other web page that needs backlinks when it comes to SEO. So besides doing the regular promotional work for growing your Twitter presence, you should also make sure that you’re building real backlinks to your profile.
Start by linking to your profile from wherever you can, preferably with your keyword in the anchor text. For instance, if you’ve got a number of free blogs on WordPress or Blogger.com, then link to your Twitter profile from each one of them.
Besides this, try and get others to link to your profile too. The best way to do that is to give more value through your tweets. Ultimately, what you need to focus on is getting as many links as possible to your profile to get ranked better. It’s something not many Twitter marketers work on, so you can have a definite edge over the competition.
#4: Weave In Keywords in Your Tweets
Regardless of what you tweet about, at the end of the day it’s content. Content that you can use to boost your Twitter profile ranking in the search engines. Now this doesn’t mean that you try to stuff your tweets with keywords – that’s a strict no-no.
Instead of that, what you should do is choose your main keywords that you want to get ranked for, and then create your tweets around them. Remember, your tweets have to be interesting to your followers as well.
So it doesn’t matter what kind of keyword phrase you’re targeting. As long as your tweet is written naturally, you won’t have problems getting it liked and retweeted by your followers. And of course getting it ranked.
#5: Get More Social
There are a lot of changes happening the SEO industry. Especially after the Google Panda and Penguin update, things are drastically improving. One of these changes is that Google and other major search engines are taking ‘social media’ very seriously when it comes to SEO.
In other words, your social activity is being analyzed by the search engines and is being taken into consideration.
So try to be active on Twitter. Become a part of the community and focus on getting more retweets. Get more involved and don’t let your account lay dormant. Keep it fresh and happening. The more updated it is, the better.
#6: Don’t Just Depend on the Search Engines
Finally, you should try to get traffic to your Twitter profile from other sources too. Don’t just count on getting ranked because that’s just one way of getting exposure. You should try and get your Twitter profile link out there – in every possible way.
Link to your Twitter profile from your website, from your blog, from your other social media profiles, etc. Also, make sure you add a ‘tweet this’ button to your site’s content so that your readers can spread the word about it.
Twitter doesn’t have to be complicated. You can easily leverage it to get the kind of targeted exposure you want. But for all that happen, you need to take the first step. So go take some action, and see the results for yourself.