Those men and women who watched the unveiling of information about the Microsoft Surface Tablet got a clear glimpse into the future. That event, which took place in Los Angeles on June 18, 2012, underscored the appeal of the newer, more natural way that tablet-users will now be able to interact with that device. As was true of the Samsung SUR40 with Microsoft PixelSense, the Surface Tablet does not rely on the presence of a touch screen.
Technology experts agree that the Samsung SUR40 deserved to be categorized as a groundbreaking device. It has filled a vacant niche in the world of large scale tactile technology. The Microsoft Surface Tablet was designed to complement that unique product. It represents a decided improvement over the original Samsung SUR40 table.
In the coming months, consumers will be able to choose between two lines of Surface tablets. Each will have an operating system that matches with one of two different processors. The one called RT will be ARM powered, and will be made available to shoppers in time for the Holiday Season. The other line, the one called Windows 8 Pro will be released soon after that.
A number of special features enhance the experience of the man or woman who might choose to use this new Surface Tablet. It comes with an integrated keyboard base, a feature lacking on all existing, high quality tablets. In addition, it has a USB port and a stand.
Unlike the big table that is part of the Samsung SUR40, this new Tablet’s screen covers a much more limited area. That resolution screen is 10.6 inches high, and is made of Gorilla Glass. In addition, it provides the Tablet’s user with a chance to experience a feature known as the pen interface.
The software maker known as after-mouse.com has used Samsung technologies, in order to develop new retail applications for large scale examples of tactile technology. Now Microsoft has furnished business owners with a way to have the same sort of applications in a much smaller device. In fact, the men and women who designed the Microsoft Surface Tablet did so with an eye to creation of new applications in the future.
At the moment two particular retail applications should become familiar to business owners. Each of them allows the customer to enjoy a closer interaction with a company’s product or service. At the same time, each of them ensures delivery to the company’s back office of valuable information.
One of them is called the Retail Move. It permits recognition by consumers of a company’s brand system. In addition, it lets customers discover a product in a new way. Therefore, the launching of a new product or service should not conflict with the public’s perception of a company’s brand system.
The Retail Move application displays products on a type of carousel. The consumer selects a product of interest, after viewing all the items on the carousel. Information on the selected item then becomes available to the consumer.
As stated, this approach should help to control the interactive technology that is being used to reach out to consumers. Still, no smart business person should simply accept the premise that the Retail Move application is going to enhance a business’ ability to benefit from the interactive environment. The men and women who designed that application recognized that very fact.
Therefore those application designers have added something special to their software. It comes with what has been described as a statistic gathering tool. It lets those in the back office of a company learn how effectively the Retail Move application has improved the buying habits of the average shopper.
Another application that should not be overlooked by retailers is called Presentation Move. It too relies on the motion recognition app. However, in this case that reliance is not focused on helping a consumer to discover something that can be ordered. Instead, it is meant to facilitate a consumer’s discovery of an interactive brochure.
A presentation of products is moved in front of the eyes of the man or woman who uses this particular application. As that happens, the software collects data and records the ongoing interaction. All that information gets sent to the men and women in the back office of the company, the one that has put together the available brochure.
Both applications manage to present brand and business information in a new way. Both push business owners to prepare for major changes in the method for reaching out to customers. Both occupy a region of the business-customer relation that has, until now been beyond the control of most business owners. That is the interactive environment, an area which will, in the near future feel quite strongly the controlling force of the business owner, whenever he or she begins using a Microsoft Surface Tablet.