Commercial Travellers Sample Letters

1. From a Firm, announcing a Call by its Traveller


Our Mr. H. Walters will have the pleasure of calling upon you about the 10th inst., when we hope to be favoured with your orders.

Yours faithfully,

2. From a Commercial Traveller, announcing a Call



I shall be inHerefordnext week, and hope to call upon you about the 28th inst. I shall have stock rooms at the Royal Hotel, and as I have a wide range of all our new season’s novelties I hope you will take an opportunity of inspecting them. I trust business has been

booming lately and that you have a large order waiting for me.

Yours faithfully,

3. From a Commercial Traveller, enclosing Orders



I enclose herewith weekly report of business done in this town, with order sheets, and statement of a/cs collected.

On Monday I shall be at the Queen’s Hotel,Wakefield, and on Thursday at the Waverley Hotel,Bradford.

Business is pretty brisk in the old lines, but I find considerable difficulty in booking orders for the more expensive goods. Traders seem afraid to take risks in view of the unsettled state of the labour world.

Yours faithfully,

4. From a Commercial Traveller, making Suggestions for increasing Business



I enclose herewith weekly report of business done, with order sheets. On Monday I shall be at the Queen’s Hotel, Bridlington, for the week.

Business has not been good here, and several of our old customers complained that we do not keep our stock sufficiently up-to-date. Mr. Martin, of —, whom I have known for many years, showed me a wallet which Messrs. — & — are putting out at 18/- a dozen. It looked a very superior article to ours at 21/-. I enclose one for your inspection.

I find everywhere the demand is for smart, up-to-date novelties. The price should be reasonable, but that does not matter so much if there is only some new idea in the goods.

Yours faithfully,

5. From a Commercial Traveller, suggesting special Terms



I have had a long interview with Mr. Hamilton, the buyer for Messrs. Lang and Bowles, of this city. They do a large export trade, and he is Very much interested in our cheaper leather lines. I think a very large order can be booked here, but there will have to be special terms. He has asked me what we could do in the way of extra discount on an order for 500 gross of the lines priced from 10/- to 12/- a dozen. I have promised to let him know to-morrow, so will you please wire me on receiving this what is the best offer you can make ? The order is worth over £3,000, and I think a special discount of in addition to trade and cash discounts would secure it. The goods would all be exported and would not compete with traders in this country. Needless to say, I should not suggest extra discount if I could book the order on our usual terms, but I can see that is impossible. Also, if these lines sell well, there Is every reason to expect further large orders, possibly on better terms.

Yours faithfully,

6. To a Commercial Traveller, complaining of Business done


I should be glad to have some explanation from you as to why your orders are showing such a marked decrease. This is a very serious matter for us, and, unless you can hold out some de finite hope of very great improve ment, I shall have to consider what steps it is necessary for us to take in the matter. We have had no complaints of the quality of our stocks, and cannot see any reason why business should be bad. Please write me fully about the causes to which you attribute it.

Yours faithfully,

7. Reply



I am sorry you should have cause to complain of a decrease in my orders. It has been worrying me very much, and I assure you it is not through any want of trying on my part. I have done all I can to keep my turnover up to its usual level, and to increase it, if possible, but traders simply will not buy. I think if you examine my sheets you will find I have booked as many orders as usual, but they are much smaller.

As to the causes, I think it is that, owing to the pro longed strike last year, traders are very short of money, and, as there is a talk of a renewal of the trouble, they are afraid to take any risks and will only buy for their immediate requirements. There is a widespread feeling of nervous ness about the future. I have received complaints about our stock not being “novel” enough, and about prices, but one expects these, and they have not been more numerous than usual. There is of course very keen

competition, and Messrs. —, of Edinburgh, in particular are showing a very attractive range of samples at ‘ow prices. There is also a great deal of German stuff being offered. The quality is poor, but the prices are very tempting to traders in their present mood.

I think possibly the orders are only postponed and no lost, and, if nothing unsettling happens, I may make up a lot of the lost ground on my next round. I am going to York next week, usually a very good centre, and I will write you again fully from there.

Yours faithfully,

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