Twitter is proving to be one of the most effective sources of getting exposure. It’s not only used by online marketers and bloggers for relationship building, but also for building a strong brand. However, getting more out of Twitter depends on how far your tweets reach. Which is why it’s important that you focus on creating tweets that have the potential of going viral.
Getting your tweets to spread virally used to be difficult when the social network wasn’t as huge as it is today. But as of now, it’s got millions upon millions of members that you can tap into when it comes to making your tweet go places.
So how do you really go about leveraging Twitter to reach out to your target audience virally? Let’s find out in the article below…
Tip #1: Befriend the Influencers
This is one of the easiest ways to take advantage of Twitter’s viral power. If you know a few big guys within your niche and manage to build a relationship with them, it gets easy to tap into their Twitter lists. You can have them retweet your tweets and get the snowballing effect going.
Tip #2: Make Sure Your Tweet Contains a link
Studies have shown that viral tweets often contain ‘links’, which means that if you’re tweeting something random without an outgoing link, the chances of it going viral are less. One of the reasons why this happens is because the landing page of the link you’re tweeting could contain the retweet button, making it easier for it to spread virally.
Tip #3: Include a Call to Action
Getting more retweets and going viral go hand in hand, which is why your aim should be to get as many retweets as possible. By including a simple call to action like “check this out”, you’re automatically giving other Twitterers a reason to not only click on your links, but also get others to do the same. So don’t underestimate the power of a call to action when it comes getting more viral action going.
Tip #4: Write an Attention Grabbing Headline
“Man Jumps off Eiffel Tower in a Joker Costume” – did that headline grab your attention? Of course it did! People on Twitter are always looking for tweets to spread and using the right headline can take you places. It’s mainly because many Twitterers don’t even care to click on the link and instead retweet only on the basis of the headline.
Tip #5: Go Break Some News
Want to get your tweet shared like crazy? Then break some news that is truly radical. There are many instances on Twitter where a single tweet was retweeted thousands of times just because the news was newsworthy. In order to increase your chances of going viral with your “news” tweet, try to include a picture along with it. Because pictures tend to add fuel to the fire when it comes to getting more retweets. The Twitter community is a real-time community which is constantly on the hunt for the best, the freshest news. Why not give it to them and reap the long term benefits?
Tip #6: Time Your Tweets
There are many factors that are responsible for a particular tweet being shared more. Some of them are in your control, some are not. Tweeting your tweet at the right time is one such factor which you can control to an extent. There are peak times on Twitter that you can easily take advantage of to boost your chances of getting more retweets. The best time to tweet is usually mid-afternoon and the days happen to be Thursdays and Fridays. So try to time your tweets in these times. But also keep testing to know what time works for you the best.
Tip #7: Give Real Value
There’s no doubt about the fact that the Twitter community hates spam. They also hate content that is junk – which obviously means that if you want to get more retweets and hit the viral button, then you need give immense value. It doesn’t matter what kind of niche you are or what topics you are tweeting about, at the end of the day, you have to give Twitterers something valuable to tweet about. Something that deserves to be seen by more people. Something that blows them away and pushes them to spread the word.
Tip #8: Go Ahead and Say Please
This might look like a tip that’s simple, which is why you could end up ignoring it. But don’t ignore it if you want to get more retweets. By adding the phrase “please RT”, you can expect to get more retweets than usual. Why? Because like everybody, people on Twitter like manners. If you show them that you’re a “well behaved” part of the Twitter community, they’ll come forward to help you spread your tweet. However, don’t go overboard with it – just keep it simple and you’ll get response.