Monetizing a blog effectively is important if you want to make it profitable. There are many bloggers who are confused about how to go about making money from their blogs. While there are a number of ways to do it, one of the most common and the most effective blog monetization methods is using affiliate programs.
It doesn’t matter what niche your blog is in, or what kind of content you’re aiming to create, you can always find relevant affiliate products to boost your blog’s profit potential. In the following article we look at a few simple tips that will help you sell affiliate products on your blog successfully…
1. Know Your Audience
Every blog has an audience. What kind of audience do your readers belong to? Unless and until you know your audience well enough, you won’t be able to sell the right affiliate products. In order to boost your blog’s affiliate income, you have to recommend only those products that solve a real problem for your readers. Something that they will like to buy.
Now, this doesn’t mean that you completely narrow down your affiliate product search and become really choosy. You need to have a balance and for that you need understand how broad are your readers needs/wants. Once you get a fair idea, it’ll become easy for you to consistently add more and more profitable products to your blog and earn affiliate commission on their sales.
2. Don’t Sell but Recommend
When you’re running a blog, you should know how blog readers generally view sales pitches. They don’t like them because for them it’s something that goes against the purpose of a blog, which is to give valuable information to its readers. This is exactly why you should aim at personally recommending products, rather than selling them directly.
Your genuine endorsement of a product will not only add more value to your blog, but it’ll also show that you care about your readers and want to help in every possible way. Your readers will not mind the fact that you’re making a commission on the sales, because for them, you deserve to get paid for the service you’re doing. Your honesty and transparency goes a long way in helping you not only get more affiliate sales but also build a strong bond with your readers.
3. Only Go for Quality Products
Promoting any type of affiliate product on your blog requires you to go for high quality products. Products that you would be proud to recommend to your readers, without feeling bad about it. Your readers will appreciate the fact that you took out time to find and recommend only the best products. They won’t view your offer as commercial, but more on the helpful line.
Besides that, your aim should not only be to make money but also provide genuine assistance to your readers and help them out find the right solution. If you only take money into consideration then it’s obvious that you’ll forget about the quality part. Which will make you a more commercial and self-centered blogger who is only concerned about his own profits, rather than one who respects his or her readers.
4. Position Your Links the Right Way
Just the way you would position your ads on a page to get the optimum returns, you’d do the same with your affiliate links. You need to put them in your content in places that would get you the best results. You have to do this while making them look as natural as possible. Because if they look artificial, it may lower the conversion rate you’re getting for them.
When positioning your links, keep in mind that you want more of your readers to take action. Which is to click through to the affiliate product you’re recommending. So it makes sense to place the link in places such as the bottom of your posts or recommending it wherever it’s applicable in between the text of your post. You’ll have to test and track to find out what works the best for your blog.
5. Work on Increasing Traffic
Let’s face it – making money from affiliate programs on your blog becomes easier when you’ve got lots of relevant traffic coming in. Without the right traffic levels, you won’t see much activity in your blog and of course, not many sales. So don’t just put in the effort to find affiliate products and link to them, but also try to boost the amount of traffic you’re getting.
As a blogger there are a number of things that you can do to build readership. But one of the most effective ways is to optimize your content for the search engines. By simply tapping into high traffic keywords and getting ranked for them will help you get lots of organic traffic at no cost. But you shouldn’t just stop at SEO – create content that gets linked by other blogs so that you can get referral traffic coming in as well. In short, you should do whatever you can to ensure that the traffic levels aren’t dropping but only increasing.
6. Diversify Your Efforts
The last thing you want to do is focus on a single affiliate product and watch your profits die as the product is pulled off the market or when something similar happens. You need to diversify your efforts when promoting affiliate products on your blog and test out multiple products. Don’t put all your eggs in one basket. Try promoting varied products to bring in a diverse stream of income.
However, you should also avoid making the mistake of cluttering up your blog with too many affiliate links. This will not only make your blog look commercial and ad-infested but it will also lower the effectiveness of your affiliate links. You need to work your way up by bringing a unique balance to how you diversify without making things cluttered. The more you focus on giving clarity to your readers and helping them make better buying decisions, you will be successful. You will end up making more sales just because of this simple approach.