When we first started writing blog posts it came to us as an easy thing to do. But gradually we realised that writing posts was one thing and being read was quite another; and quite difficult too. So now we understand that creating pots & creating great posts are two different things.
We bloggers are constantly struggling to come up with posts that can click with the audience; get read, recommended, `liked’, commented upon, & discussed; however it doesn’t always happen.
I am not saying that people do not find, read, or leave a comment on the posts you publish, but such occasions are far and few. Am I right? You do not know of a sure shot way to create such posts; do you?
Have you ever tried to find out why some posts generate response and get found and some don’t? Do you know what makes the posts click with your audience? Have you ever thought about talking to people whose articles and posts consistently draw better traffic and comments, as to why your posts don’t create that kind of stir?
Through this post I am going to share my experiences and formulas which will hopefully help you understand the whole process inside out; and may be you will be able to create better posts next time onwards.
Talk To People Not At Them: While creating blog posts make sure they sound interactive; it should look as if you are starting a conversation; and expecting that readers will chip in with their own take and point of view by leaving a comment; and take the discussion forward.
You can do this only if you learn the skill to talk Toyour readers. We don’t realise but while writing posts, we are mostly talking at our readers. This irritates them. Don’t talk at them; don’t write as if you are writing an exam paper; here, we are actually talking to our target audience, so let’s TALK to them.
See, talking At people means you are not expecting any response from them; you are simply interested in presenting your side of facts. And with blog posts this is not going to work. It’s about a sublet shift in tone that will come with learning and practice.
Before Anything, Think of a Good Headline: Nothing can replace a good headline. The most outstanding post can go unread if the title is dull. Even before you create a post create a headline. You can fine-tune it as you proceed through the post but create it in the beginning; it will give you a focus too. I always notice the way bloggers’ headlines read. I also take time to notice if headlines and comments the post draws have any co-relation.
Stick to the Topic: Before you start your post you should know what you intend to cover in the post. Be certain about how you will start, what points you will cover; and also how you will conclude everything. When you are certain about things at such micro level; you are less likely to go on a tangent and lose your reader.
Give Your Reader a Reason to Hold On to Your Post: Write something that he can identify with; and show him the possibility that what he is looking for can be achieved. This creates some sort of scope for conversation. On way let him know something about you that reflects your experience or social standing by linking the post to your own article elsewhere on the net or your Facebook account etc. You can also talk about mistakes you made & how you learnt your lesson from them; it’s makes for a great human interest angle that will help people connect with you.
Let Your Posts Discuss Specifics: While creating posts never hesitate to go into details to explain a particular angle even if it may sometimes mean that you won’t be able to accommodate all the points you had in mind. Don’t assume reader will get bored. If the information is important it will mostly certainly be read with interest and reader will appreciate being taken through a learning curve.
Remember, that not all posts have to necessarily cover everything; and not every post has to follow a specific format. For example, see how I have gone into details over `talking at’ and ‘talking to’? Detail helps readers to understand things more clearly. It’s been my personal experience that posts that have dealt with micro topic have received more comments than my bullet point posts.
Concluding Paragraph: Your post has to conclude nicely, while you are wrapping it up with your final thoughts, also leave an impression that now it’s their turn to talk; invite them to leave a comment; keep scope for discussion open.
Edit & Proofread: It sounds routine, but everyone needs these two; irrespective of the fact that you might be the Queen Bee of spellings, composition, and grammar. Nothing withstanding, get someone to read your post and fix errors. Don’t expect people to enjoy reading your post that is full of grammar and spelling mistakes.
Conclusion: (I Practice what I Preach): I have explained many things that can bring your blog posts to life, and there may be many more; all of us go through our own experiences and learn our own lessons of it. If you have your own formula that you have learnt on the job, do share it with us here, so that more people can benefit from it.