Whether Google calls their updates Panda, Penguin, Peacock, Ostrich, or whatever; and how much ever sophisticated they might get with their software or each update; or become smart at filtering good links from bad ones, but one thing is certain – they will never be able to do without links; or be able to question its importance and role in attracting traffic to blogs.
Link building is one aspect that will never go out of date or fashion; not for a very long time in future is what I can confidently say based on my experience of more than a decade. Those of us in the business OF blogging, or VIA blogging will also agree that link building is one of the popular pockets of lost opportunity whether we are talking about personal blogs or business blogs.
This post is going to focus on two aspects of link building where blogs are concerned; where can bloggers build links; and where they can get links. Before we take the discussion any further let us understand the most important aspect of link building; which is:
Part 1 – Link Building
Build Links for Home Page As Well As Inside Pages of Your Blog
The first thing for bloggers planning to build links for their blogs is to keep in mind that while building links they should consider all the pages of their blog, and not go on promoting the home page forever.
Bloggers should build links for and promote inside pages like Product (specific) Information page, Resources page too for best impact and overall results.
Third aspect that will do a great deal of good to bloggers is that they should consider building links for & promoting pages with old content too. By doing this they are trying to inform the spiders that the content they published few months or years back holds relevant even today, and they should be given their due for publishing such evergreen and useful content on their blog. And it may come as a surprise for some of you, but the spider does take cognizance of it and helps the blogs to improve their search engine ranking based on such back links.
Home Page Linking Techniques and Tips
Home page is undoubtedly the most important and sensitive pages to promote; most obvious one too that bloggers are found to promote by default. However there are various factors that should be kept in mind while building links for your home page. If you will keep this peace of information in mind while building links for home page you will benefit in the long run.
I have gathered various suggestions based on my own experience as well as that of my fellow expert blogging community friends. Finally the tips are going to work because they have worked in the past & are based on research and practical wisdom of successful bloggers.
(i) Always make sure that you are linking to the home page of your blog contextually exclusively when you are publishing a guest post on a high traffic, highly popular, and sought after blog. (ii) When you are leaving comments on some post on a blog don’t let your anchor text read as keywords, first, they don’t work and second, which is more important is that spiders will not take a second to recognise you as a spammer and ignore you. (iii) When you leave comments on various blogs don’t let same keywords or phrases run on the entire web. Keep changing the combination, and order of key-phrases and words, or sometimes you can even consider placing your domain name as anchor text. Spider getting to see some relevant variations will appreciate it and will prove to be good for his appetite.
Your home page targets the most difficult or competitive keywords so bloggers have to understand that it may take time for the home page to show up in searches. They will need to work hard on it as well as keep patience because once the home page starts showing some favourable movement the position will remain intact and stable.
Link Building Resources’ Pages of Your Blog
First let us be clear about what is meant by resource pages. These are pages that talk about the blog; various important products and services that it is offering to clients covering various features and benefits of the product and services offered; pages that talk about special schemes currently running for the benefit of customers etc can also be an important resource page; even upcoming contests and events can be part of resource page which can be aggressively promoted on short term basis.
These pages are optimized with some of the toughest and most highly competitive phrases but the plus point is that content on these pages is also outstanding, exceedingly informative, well written, and presented, so following a good back link building strategy for such pages will have a great impact on the traffic that gets drawn to it via this page; because finally everything is working for it. Good content, good links and so on.
Resource pages happen to be important pages of your blog and therefore should be directly linked from your home page.
Creating Individual Blog Posts
Creating individual multiple blog posts with multiple and yet related less competitive long tail key phrases; they will work wonderfully for your blog’s search engine placement. If you are planning to do a pillar post or an info-graphic post then may be targeting a slightly tougher term is a good idea but otherwise while creating regular blog posts focusing on medium to low competitive phrases is the best bet.
Second thing – be sure that you give reference and live links of your blog post that you have created on your blog, whole heartedly while submitting guest posts on various blogs. However link to them contextually and don’t forget to inject variety in anchor text as we have already discussed in earlier paragraphs.
Part 2 – Drawing Links to Your Blog
You can draw or attract people to link to your blog in several ways. Like you can organise interviews with influential people in your industry; for them its always a welcome idea that they will be answering some unique and niche questions in their field of expertise and it will be published on a blog which is being actively promoted.
Another option is Guest Posts; such posts published on high traffic sites can send traffic your blog’s way though the effect keeps increasing with each additional guest post as observed, however it’s a very useful tool and its importance and impact should never be under-rated. Then the third way to attract links is by creating widgets like quizzes, contests, buttons, and other such recall value additions on and from your blog. Widgets have to be sparingly installed because according to some recent debates, it may have its flip sides too. But they are important and effective. Just use them sparingly.
At regular intervals bloggers can create a round up of activities that have happened in the last few weeks; it need not be an extensive piece of work, but an effective one nevertheless. They work very well with SEs.
Another way to attract links is by generating posts that are crowd sourced. Crowd sourced posts are those posts which are out sourced from all over the net and which has opinions and comments from the experts in the industry over an important issue of matter. In other words it’s a discussion that has industry leaders and opinion makers participating and sharing their point of view with everyone else on the platform.
Besides the above mentioned ways, an often ignored and overlooked effective way of creating back links is by thanking people who commented on your blog, link building is relationship building in the language of internet and thanking is the best way to build long term links and relations with people in your niche.
Focusing on Social Media Marketing & Social Bookmark sites; creating image contents that fellow bloggers would like to share, and build the traffic links on are also some of the chosen ways of bloggers as well as blog marketers.
I do hope the link building information for the blog given here prove to be effective for you and help you to find and explore new paths to market your blog that will lead you and your business to ride the new waves of success.