When you set up a new website or blog and decide to add content to it, you might think it is just the number of pages and articles that is important and that these pages/articles will help you to promote your site. You start writing or buying small articles and adding them to your site. If you are lucky, you receive some traffic through these articles; however, smaller articles will not help your website to get off the ground and really grow.
It is the same scenario when you try to promote your website through article marketing. You write or buy several small articles and submit them to the article directories or to websites like HowToee. While you might receive some back links, which may help to boost your site ranking, keep in mind that shorter articles will not fare as well nor will these articles generate as many clicks by way of the search engines—at least, not for some time. Search engines such as Google tend to favour and rank higher quality articles.
Smaller articles do not attract as much reader-attention and engagement nor do they generate back links from other websites—and people are less likely to post comments. Therefore, even if these articles receive initial traffic, it will only be for a limited time; and soon, you’ll find they’ve been buried under stronger and better content.
What’s the Solution and What Kind of Articles Receive the Highest Amount of Traffic?
The answer is found in what we call “pillar articles.” Pillar articles solve the traffic dilemma. Why?
Pillar articles are big articles, sometimes over 6000 words, focused on a special topic. Search engines love to index and rank pillar articles because these are detailed and rich in content and there’s a higher probability that search engine users will find answers to their questions by reading these longer articles. Search engines, especially Google, strive to provide quality search results and pillar articles are a proven platform to that end. Many factors determine ranking. The volume of quality content and also the time a reader spends on a page are two important factors. If visitors spend more time on a page, Google concludes the page is informative, offers a better user experience, and that readers stand a better chance of finding answers to their questions. The result? The page will be ranked higher. Naturally, readers spend more time on pillar article pages because it takes longer to read and understand them, in comparison to shorter articles.
Another plus is that pillar articles receive more back links from other sites. Webmasters and bloggers have a tendency to link to authoritative pillar articles, which helps these articles rank higher and higher every day. I’ve placed pillar articles on my other sites that receive over 1200 unique visitors per day. Can you imagine? Just one single page receives 1200 unique visitors per day. What if I wrote 1000 articles like that? I would have 1.2 million unique visitors each day!
Of course, writing good-quality pillar articles is not easy and it takes a lot of time. But it pays off over the long-term.
If you want to promote your website through article marketing, which is a perfect method of promotion (think: back links and traffic), you should focus on pillar articles. If you write a comprehensive pillar article and post it to HowToee or to article directories, you’ll receive thousands of clicks every month. And if such articles are posted on your own site, they stand a higher chance of receiving a higher ranking by the search engines, as compared to smaller articles that deliver less information.
Now! A Great Offer for You 🙂
Now, let me offer you something truly special. If you write a quality “how-to . . .” pillar article about any subject of your choosing, your article will have a very special position on HowToee forever.
We’ve installed special software on the HowToee engine, which is able to link any given keywords/phrases to any given pages, on all of the pages. For example, if we set it to link the word “YouTube” to a special page, then any other pages that contain the keyword “YouTube” will link to that special page. A live example on this page is the word HowToee, which is linked to the HowToee homepage; it’s linked anywhere that HowToee can be found on this page and on other pages of this website. This is done by this same software.
What does it mean for you and the pillar articles that you will write?
If you write quality pillar articles around special topics, we will set the software to link to your articles from each and every other page of the site. For example, if you write a pillar article about SEO or search engine optimization, we will set the software to link to the “SEO” and “search engine optimization” keywords/phrases in your pillar article, from any other pages that contain these keywords/phrases. Naturally, your article will not be the only SEO-related article posted on HowToee and we may publish many other SEO-related articles, posted by other authors; however, all of these will be linked to your pillar article. This means your pillar article will be the core and center of SEO on HowToee and it will receive tons of clicks every day, both by HowToee readers and also through the search engines. Your pillar articles will also be linked to from all other on-topic articles posted in the past or any articles published in future.
Are You Ready to Occupy the Best Spots on HowToee Forever?
If you answered yes, then start writing pillar articles about any topic you want. Keep in mind that your articles should be of high quality to merit being linked to by the other pages at HowToee. Try it and enjoy the traffic you will receive for the rest of your life.