If blogging’s a way to go, WordPress is the best way to achieve it. But what actually happens is that as soon as you step into the world of WordPress, you find yourself totally distracted.
The WordPress platform was designed to help make the experience of the publisher on the internet as easy as possible but if the user is not well aware of how he could use the tools and features available to his advantage, it will only add to the difficulties and problems. There are libraries of themes, theme options, plug-ins, and widgets then there are categories, tags, keywords. Having know-how of these tools is one thing; to be able to get the best out of them is something that’s learned through practice. I would tell you from my experience, while I was making my search over that how could we make the most of these tools and features, I came across many articles like “Categories vs. Tags” that let me realize that the WordPress is a whole world in itself. You can’t just read an article or watch a video and call yourself an expert. It takes a lot of time and effort to get there.
Contribute your effort and time, invest some bucks if that’s what it takes; make research over the internet; WordPress is an experience worth experiencing.
Having figured out the basics up to some extent, I would like to share here some tips that would not only help bring the Amateurs out of their misery but would help them succeed in no time.
Tip # 1: Decrease the size of your sidebars
Stuffed with Ads, recent comments, photos of your site’s fans and social media links, it’s typical of WordPress sidebars. To help your site’s visitors find a link you want them to find, in that list, you would need to decrease the size of the list.
On your dashboard, find “Appearance and Widgets” and remove those widgets that are of no use to your business.
Tip # 2: Avoid chronological organization of the content
To make your content easily searchable and accessible for a visitor, put all your files in a folder instead of organizing them into month and year-based folders.
- Go to “Settings & Media” and
- Uncheck the by-default checked “Organize my uploads into month- and year-based folders”.
Tip # 3: Create a compact permalink
You would never like to make it difficult for the Google and Bing search spiders to find the content you have written, if that’s true, you would need to compactify the links to your content before you publish it.
To start with, you can use WordPress’s built-in permalink field to revise links to your page; it can be found at the top of the page being edited.
Avoid unnecessary stuffing of your link with keywords because that would only make it difficult for the search engine to understand what your page is about.
Tip # 4: Use SEO Optimization softwares to edit your page titles and descriptions
How much appealing would be the title and description of your page, that much would be the chances that your page would stand out among 100-1000 others and get more visitors.
It is the title and description of the page that appears when a keyword related to it is searched. That’s what makes title and description of your page so much important. There are many SEO optimization softwares out there like SEOmoz, SEnuke and Scribe that may help you edit your titles and descriptions making them more inviting.
Tip # 5: Optimize images on your page for search engines
Adding an image to your web page would not only add to the looks of your page but would also give you another opportunity to add keywords for SEO.
This means that again a lot of care is required while adding title tags and alternate text tags to your images; you should use keywords that make sense and avoid keyword stuffing.
WordPress’s “SEO friendly images” would really help you make the most of this opportunity; the plug-in automatically adds title and alternate text tags to your images, improving the traffic to your page.